Digital Marketing Training Sharjah

Digital Marketing Training in Sharjah

If you are looking for a complete Digital Marketing Training Program in Sharjah and want to build your career and skills on modern and ethical internet marketing techniques then join Elite Stars Easy Learn Institute in Sharjah. This is a fully practical Digital Marketing course in Sharjah where we teach all internet marketing tools and techniques in detail and in-depth practically and step by step. This course has a complete hands-on training process where we encourage our students to learn and work side by side. This approach not only helps our students to understand things clearly but also give them practical ideas about how to do things differently.

1. Digital Marketing Fundamentals

• Marketing v/s Sales Section
• Marketing Mix and 4 Ps Section
• What is Digital Marketing Section
• Inbound vs Outbound Marketing Section
• Content Marketing Section
• Understanding Traffic Section
• Understanding Leads Section
• Strategic Flow for Marketing Activities

2. Website Planning & Structure

• www
• Domains
• Buying a Domain
• Website Structure, Language & Technology
• Core Objective of Website Flow
• Strategic Design of Homepage
• Portfolio, Gallery, Contact us Page
• Website Auditing
• Designing WordPress Website

3. Facebook Marketing for Business

• Profiles and Pages
• Business Categories
• Creating Facebook Pages
• Page Info and Settings
• Facebook Page Custom URL
• Invite Page Likes
• Facebook Events
• Competitor's Facebook Page
• Organic v/s Paid
• Performance Matrix
• Ad Components
• Designing Creative Image
• Facebook Ad Structure
• Create Ad – Targeting, Budgeting, Content
• Boosting Page Posts
• Similar Ads and Audiences
• Facebook Business Manager
• People, Pages and Roles
• Facebook Offers

4. Search Engine Marketing (SEM), Google Adwords & PPC Advertising

• Introduction to SEM, Fundamentals & Case Studies
• Understanding Google Adwords
• Creating Ad Campaigns and Groups
• Keyword Planning and Control
• Creation of Google Display Network
• Mobile Ad Campaigns
• PPC, CPM, CPA
• Designing Image and Animated Ads
• Shopping Campaigns-Introduction
• YouTube Marketing- Introduction & Ad Format

5. YouTube & Video Marketing

• YouTube Marketing- Introduction & Ad Formats
• YouTube Marketing Advance
• YouTube Campaign Creation
• YouTube Analytics
• Video Making for YouTube
• Video Campaign Optimization Tips

6. Email Marketing for Business

• Deliverability
• Effective Email Content Writing
• Customer Acquisition Strategies
• Effective Creative Introduction
• Nurturing & Automation
• Resources to do Situational Analysis & Progressive updates

7. Lead Generation & Marketing Automation

• Lead Generation Strategies
• Marketing Automation Tools
• Email Campaigns and Autoresponder
• Creating Landing Page
• Website Widgets
• Sales and Product Integration
• Lead Source Link Building
• Lead Tracking Features
• Complete Automation Strategy

8. eCommerce & Payment Gateway

• eCommerce Business
• Planning eCommerce Website
• Product Placements and Grouping
• Promoting eCommerce Website
• Remarketing Products
• Appointing Affiliates for Products
• Application and Documentation
• Collecting Online Payment
• Invoice Payments through Emails
• SMS Invoice Payments

9. Remarketing Strategies - Advance Level

• Re-Marketing Flow
• Email Re-Marketing Strategy
• Segmentation Re-Marketing Strategy
• Facebook ReMarketing
• Google Adwords ReMarketing
• Marketing Machine Bucket Filling
• Dynamic Re-Marketing for eCommerce
• Pixeling and Tracking Cycle
• Video ReMarketing
• Custom Audience ReMarketing
• Engagement Re-Marketing

10. Google Plus for Business

• Google Plus Profile
• Google Local Business
• Google + Company Page
• Adding Contact Links
• Managing Circles
• Posting Contents
• Google Hangouts

11. LinkedIN & Twitter Marketing

• LinkedIN - The hub of B2B Networking
• Creating LinkedIN Account
• Updating Contact Information and Links
• Designing Profile and Summary
• Managing Connections
• Advance Searching
• Creating Showcase Pages
• Running Paid Campaigns
• Recruitment through LinkedIN
• LinkedIN Groups
• LinkedIN Mobile App

12. Google Analytics & Webmaster Tool

• Web Analytics
• Integrating with Website
• Measurement Metrics
• Accounts and Profiles
• Analytics Reporting
• Sorting, Filter and Time Chart
• Audience Segmentation
• Traffic and Behaviour Reports
• ReMarketing Audiences
• Goals and Conversion Reports
• Developing Intelligence Report
• Google Webmaster Tool
• Setting up Tool for SEO
• Adding and Managing Assets
• Integrating WebMaster Tool
• Google Indexing
• Managing Security Issues

13. Search Engine Optimisation (SEO)

• Introduction to SEO
• Understanding SEO
• SEO Keyword Planning
• Back Link Strategies
• Internal and External Links
• Optimizing Site Structure
• On-page SEO
• Off-page SEO
• Local SEO
• Mobile SEO
• eCommerce SEO
• SEO Audit, Tools, Measurement

14. Affiliate Marketing & Google Ad sense

• Understanding Affiliate Marketing
• Sources to Make Money Online
• Selecting Affiliate Program
• Applying for an Affiliate
• Building Assets for Affiliate Promotion
• Payments and Payouts
• CPC, CPA, CPI and other metrics
• Getting Most Conversions
• Day to Day Work Scheduling
• Managing Affiliate Accounts
• Google AdSense Account Setup
• Placing Ads on Website and Blogs
• Performance Metrics
• AdSense Administration

Feel free to contact the team of Elite Stars Easy Learn Institute if you are searching for best digital marketing training in Sharjah.